Mirrors have a great influence on our daily life and have been used since ancient times. However, make-up mirrors came out in the early 20th century. A makeup mirror is used for personal beauty and make-up applications at the home, salon, beauty center, etc. Changes in people's lifestyles are affecting the market for cosmetic mirrors. Nowadays, consumers are more and more aware of their personality and style. They will decorate themselves well to improve their style quotient and overall personality. Men are also increasingly using make-up mirrors to improve their appearance. One of the main requirements for proper make-up is a high-quality mirror. Use mirrors when making up, hairdressing, eyebrow plucking, shaving, etc. Makeup mirrors with LED lights are becoming more and more popular, because LED lights can illuminate the room, just like sunlight, making it more convenient and easy to make up. The mirror is more compact and has a certain magnification, so it can get better vision when the eyebrow is pulled out or shaved. These factors are expected to drive the market in the forecast period. In the past few years, the demand for modular housing has been increasing, which has increased the market penetration of cosmetic mirrors in the residential sector. The growing demand for dressers with value-added facilities, such as the use of curlers and retractable drawers in built-in chips, is expected to drive growth in the mirror market over the forecast period. The increase in demand for non-residential applications can be attributed to the growing number of retail stores, shopping centers, offices, medical facilities, hotels, etc. The increase in the number of shopping malls and restaurants is also expected to drive demand for make-up mirrors, which are compact enough to fit into smaller spaces.
However, the high price of smart mirrors has hindered the growth of the market. The supply of alternatives and the introduction of smart mirrors are other major factors limiting the growth of the market.
The home smart mirror market can be subdivided according to product type, end-use, sales channel, and geographical location. According to the product type, the cosmetic mirror market is divided into mirror cabinet, surface mounted mirror, and expandable mirror. In terms of end-use, the market is divided into household, salon, hotel, film industry, and other market segments. According to the sales channels, the market is divided into online and offline. Online channels are expected to dominate the market because they can obtain a wide range of products at discounted prices on various electronic platforms. Offline segmentation can be subdivided into exclusive stores, large markets, supermarkets, etc. According to the geographical location, the market is divided into North America, Europe, Asia Pacific, Middle East, and Africa, and South America.
The main players in the bathroom smart mirror market are American Standard, argent crystal, Keuco, GmbH & Co. KG, Vercon Technology Co., Ltd, Mirror. Co, Echelon. Inax, etc. The cosmetic mirror market is growing due to the presence of a large number of large and local players. With the introduction of new products, the market is expected to become more competitive in the future. Manufacturers are focusing on introducing new mirrors to maintain the market and remain competitive.
Since its establishment in 2018, The vercon smart mirror has maintained an annual growth rate of more than 100% and has gradually won extensive praise and orders in China's domestic market.
In 2019, the Vercon smart mirror will achieve an annual output of 100000 sets, and gradually form the main products such as bathroom mirror, fitness mirror, and intelligent porch mirror, occupying most of the domestic market share.
In 2020, in the environment of many factories affected by the epidemic, we still maintain high-speed growth, and gradually signed strategic cooperation agreements with many real estate developers and developers at home and abroad, and began to supply goods.
We believe that in the next year or two, vercon will lead the production and manufacturing of China's smart bathroom, and gradually provide competitive high-quality products for international guests, so that more families can enjoy the happy life brought by smart bathroom mirror.